France Takes on Fast Fashion: A Game-Changing Law for the Industry coming soon
On June 10, 2025, France introduced the Anti-Fast Fashion Law, setting new sustainability benchmarks for the textile industry. Focused on reducing environmental and social impacts, the law places strict requirements on brands entering the French market. Here's a concise overview of the law and how your brand can adapt.
Objectives and Scope
The law penalizes brands that produce short-lived textiles, encouraging products designed for longevity and easy repair. It applies to garments, footwear, and home textiles, holding accountable the first entity introducing these goods to France and relevant e-commerce platforms.
This move aligns with France's Climate and Resilience Law of 2021 and broadens its focus on reducing the environmental footprint of consumer goods, particularly textiles.
Strict Communication Rules
The law imposes strict guidelines for communicating product information. Brands must:
- Promote conscious fashion consumption, reuse, repair, and recycling.
- Provide clear and readable information about the social and environmental impact of their products, including transportation.
- Display critical details, such as the country of origin (COO), visibly near the product price. This information must be the same size as the price, easily readable, and present on all pages where the product is available for sale.
Advertising Ban
Starting January 2026, the law prohibits direct and indirect advertising for non-durable textiles. This includes promotional activities through influencers or social media.
Financial Penalties
To encourage compliance, the law introduces significant financial penalties:
- Durability-Based Fees: Increasing from €5 per product in 2025 to €10 by 2030 for items with low durability scores.
- Packaging Tax: For parcels under 2 kg sent to France from outside of the EU, a tax ranging from €2 to €4 applies.
- Advertising Fines: Non-compliance with marketing restrictions could result in fines of up to €100,000.
Date of Application: Pending
France must submit its proposal to the European Commission for approval. Several decrees will be issued to detail the law’s application, a process that could take several months.
EU Standards
One year after the law is enacted, France will present a report to the European Parliament. This report will outline the results of standardizing sanitary, social, and environmental conditions in the textile industry. It will also explore the possibility of assigning responsibility to textile exporters.
How Trimco Group’s ProductDNA® can help your brand
It is highly recommended to begin monitoring product durability and promoting repair, reuse, and recycling practices. These efforts also align with the expectations outlined in the Digital Product Passport (DPP).
- Prepare for DPP with ProductDNA®’s Digital Manager. Communicate your product’s durability, repairability, and recyclability.
- Utilize ProductDNA®’s Certificate Manager to gather any missing data needed to meet these criteria, such as durability lab testing, at PO/batch level.
Streamlined Communication
To meet the law’s communication obligations, Trimco Group offers following:
- Price Stickers with detailed product information.
- Hangtags promoting repair, reuse, and recycling.
- Care Labels with QR Codes linking to sustainability and durability data.
Stay Ahead
France’s Anti-Fast Fashion Law signals a broader shift toward sustainability in the fashion industry. It requires additional efforts and resources for the brand. Being prepared for these and many other regulations is essential, and collaborating with partners like Trimco Group ensures a smooth transition while optimizing efforts and resources.
Contact us today to explore tailored solutions that align with the new standards and reflect a commitment to responsible fashion.
Resources:
Impact environnemental de l'industrie textile
Proposition de loi fast fashion impact environnemental mode jetable | vie-publique.fr