Josh Veldhuizen: “Perfection is in the details”
How finding the right trims and packaging partner has supported JOSH V’s ongoing brand evolution
JOSH V, the Dutch fashion and lifestyle brand founded in 2011 by designer and entrepreneur Josh Veldhuizen, has redefined modern luxury with timeless, versatile designs that empower women to look and feel spectacular at every stage of their lives.
With a signature aesthetic defined by neutral tones, impeccable tailoring, and timeless versatility, JOSH V creates high-quality collections that bridge the gap between high-end luxury and accessible fashion. Each piece is meticulously designed in-house to combine effortless sophistication with comfort and confidence, celebrating the strength and individuality of modern women.
More than a label, JOSH V is a community built on shared values - female empowerment, sustainability, and self-expression. From seasonless designs crafted in responsible materials to a commitment to circularity and transparency, the brand inspires women to make conscious style choices that last.
By blending innovation, authentic storytelling, and unparalleled service, JOSH V continues to grow across Europe, offering clothing, accessories, and homeware that elevate the everyday into something spectacular.
What are the most important details to consider?
With such a clear mission, it has always been important to JOSH V that the brand’s personality should be reflected in everything they do. This includes their trims and packaging. These seemingly minor elements play a significant role in customer perception of the brand, helping to shape its unmistakable aesthetic and making a lasting impression. For this reason, JOSH V decided to put these key details in the hands of the experts at Trimco Group, trusting them to take care of the right elements from the very start of the brand’s journey.
"Perfection is in the details; something JOSH V lives by. Our trims, packaging, and branding elements are key in creating the brand narrative, and they need to reflect the same care and attention that we put into every design,” mentions Josh Veldhuizen, founder of JOSH V. “Working with Trimco Group, we ensure that every element, from the brand labels to the secondary packaging, tells the story of JOSH V. It’s about making a lasting impression, creating a personal and special experience from the very first moment a customer receives our product,” adds Janneke Mook, Product Supply Chain Coordinator.
Every garment tells a story, and thoughtfully selected trims and packaging are essential narrative tools. These details act as a bridge between the customer and the product, extending the customer’s experience and providing the opportunity to delight and engage, beyond the purchase point. These elements must be selected carefully and thoughtfully. From the thickness of paper hang tags to the feel of a care label, quality matters.
“At Trimco Group, we enjoy working with brands that share our passion for quality and innovation, which is why our successful and long-standing partnership with JOSH V has gone from strength to strength,” states Kitty Hissink, Key Account Manager at Trimco Group Netherlands.
“The two companies have worked side-by-side from the very beginning of the JOSH V story. The brand has grown significantly since its launch, and in that time, Trimco has supported JOSH V with trims, Source Tagging Solutions, polybags, and other core packaging, introducing more sustainable options, more premium choices, better technology and constantly adapting the selection to reflect the brand’s evolution,” Kitty concludes.
Circularity Initiatives
As the fashion industry continues to evolve, JOSH V is also taking significant steps towards improving sustainability and circularity. The brand has introduced initiatives such as a care and repair service, ensuring that customers can extend the lifespan of their beloved JOSH V pieces. Furthermore, the brand continues to take steps to make packaging and trims more sustainable, using better materials and reducing waste where possible. Through the careful selection of materials and design for their trims and packaging, JOSH V is aiming to use well-managed supply chain practices.
Yenneke de Moes, Sustainability Manager at JOSH V states: “Trimco Group has helped us to create a trim and packaging line that aligns with our brand identity. With packaging regulations evolving so quickly, Trimco Group ensures we stay fully compliant with all requirements. With their support, we are constantly adapting and improving to meet both our sustainability goals and the changing needs of the industry. Recently, we issued our Sustainability Report 2024, which highlights our ongoing commitment to these goals and the progress we’ve made.”
Expanding Horizons
February 2025 marked an exciting milestone for JOSH V with the opening of its second physical store. As the brand continues to grow, its ability to connect with customers in a personalized retail setting reinforces its status as a modern fashion leader.
“As the fashion industry continues to evolve, we see our partnership with Trimco Group as key to staying innovative and responsive to market trends.”, Josh Veldhuizen concludes.
“Celebrating 10 years of partnership, we look forward to supporting JOSH V in its journey towards greater innovation, style, and sustainability. We know that fashion is not just clothing — it’s confidence, empowerment and inclusivity. It tells the story of its wearer, leaving a lasting impression. This is what JOSH V is all about and the brand embodies this philosophy in every design. We are proud to support the JOSH V with our expertise in trims, packaging and the key branding materials,” states Kitty Hissink, KAM at Trimco Group Netherlands.